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01. Introduction to the brand

We have been inspired by the challenge spirit and feminism of a pioneering philosopher and feminist, 'Simone de Beauvoir.'

Challenge on complicated and phased beauty care! Challenge for various and characterful beauty!
Spirit of Beauty Feminism for you.

Based on personality and strong self-esteem, Beauty feminism pursues diversity of beauty.

With values of beauty feminism at the bottom, VIVLAS will aim for the best for new beautiful world and be remembered as the first beauty feminist in the world through new perspectives and challenges for various beauties.

02. Brand logo


[Brand meaning]
VIVLAS is abbreviation of Vive La Saison, which means 'hurray for four seasons!' It expresses praise for women who resemble four seasons.

[Brand logo]
The symbole of VIVLAS contains circulation and revival of four seasons.

03. Brand slogan

Revive Me means ‘revival (recovering, rejuvenating).’ It contains supporting messages for challenges for birth of ‘new me,’ excitement, passion, ambition and inspiration.

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